Prisma Reviews / Integrations / BBB

BBB reviews API

Read and reply to BBB reviews with the same API you use for every other platform. Customer reviews on the Better Business Bureau profile: stars, text, reviewer, date and the business’s reply.

Read only Beta

BBB reviews can be read through Prisma’s REST API: one API key, the same JSON fields as every other platform (rating, text, author, date, reply, url) and a webhook for each new review. BBB doesn’t let third parties reply by API, so each review carries a link to answer it on the platform.

Reviews
Read only
Connects with
Public listing page, no login shared
Format
Same JSON as every platform: rating, text, author, date, reply, url
Webhooks
review.created, review.updated
Status
Beta

Get API key Read the quickstart

api.prismareviews.com/v1
# List new reviews
curl "https://api.prismareviews.com/v1/reviews?platform=bbb&since=2026-10-01" \
  -H "Authorization: Bearer $PRISMA_API_KEY"

# BBB is read only: answer each review on the platform, at its url
curl "https://api.prismareviews.com/v1/reviews/rev_01JB7Q" \
  -H "Authorization: Bearer $PRISMA_API_KEY"   # → "url": "https://…"

What you get for BBB

  • Who it’s for

    For US and Canadian businesses that watch their BBB reputation with the rest. Uses paid reads.

Frequently asked questions

Can I reply to BBB reviews through the API?

Read only: BBB has no API for businesses, so they answer in their BBB Business Profile. Every review links to the profile.

How do my customers connect BBB?

The business pastes the address of its BBB profile on bbb.org. No BBB login is shared.

Other platforms

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