Prisma Reviews / Integrations / DealerRater

Prisma Reviews is a reviews API that reads DealerRater reviews through DealerRater’s official API, with credentials the business creates in its own account, in the same JSON format as its other 83 platforms. It can’t reply to DealerRater reviews by API: each review carries a url to answer it on DealerRater. New reviews are checked every hour on Spark and Beam, every 15 minutes on Spectrum and Aurora. Included in the free Spark plan (2 locations, no card).

Read only Beta

Every review of the dealership with stars, title, text, the reviewer’s name, date and the dealer’s public answer. One API key, the same JSON fields as every other platform (rating, text, author, date, reply, url) and a webhook for each new review.

Reviews
Read only
Connects with
The account’s own API credentials
Format
Same JSON as every platform: rating, text, author, date, reply, url
Webhooks
review.created, review.updated
Status
Beta

Get a free API key Read the quickstart

Free Spark plan: 2 locations and test keys with sample data on every platform. No card.

By , CEO of Prisma Reviews · Updated

api.prismareviews.com/v1
# List new reviews
curl "https://api.prismareviews.com/v1/reviews?platform=dealerrater&since=2026-10-01" \
  -H "Authorization: Bearer $PRISMA_API_KEY"

# DealerRater is read only: answer each review on the platform, at its url
curl "https://api.prismareviews.com/v1/reviews/rev_01JB7Q" \
  -H "Authorization: Bearer $PRISMA_API_KEY"   # → "url": "https://…"

DealerRater sync, limits and plans

How Prisma handles DealerRater on each plan, from the API’s configuration. Updated . Prices and what else each plan includes: Prisma Reviews pricing.

Reply by API
No: each review links to where it is answered
How reviews arrive
Scheduled checks (see the table)
Counts against paid reads
No: unlimited reviews
DealerRaterSparkBeamSpectrumAurora
AvailableIncludedIncludedIncludedIncluded
New reviews checkedEvery hourEvery hourEvery 15 minutesEvery 15 minutes
Refresh now (on demand)NoYesYesYes
Price a monthFree, 2 locations€49, 10 locations€149, 50 locations€499, 200 locations

What you get for DealerRater

  • Who it’s for

    For car dealers and dealer groups in the US and Canada, and the agencies that manage their reputation. Free on every plan.

Frequently asked questions

Can I reply to DealerRater reviews through the API?

Read only: DealerRater’s API can’t post answers, so the dealer answers on DealerRater. The answer comes back with the review.

How do my customers connect DealerRater?

The dealership copies its API token from the DealerRater Dealer Panel (Tools → API Access) and gives it to Prisma with its dealer ID.

Get your API key in a minute

Free Spark plan: 2 locations, no card. Test keys return sample data on all 84 platforms, so you can build before connecting a real one.