Real estate reviews API: Google, Facebook, Yelp, BBB, Trustpilot and Apartments.com for agencies and property managers
Prisma is a real estate reviews API: one REST API that reads the reviews of the real estate agencies and property managers you own or manage, from every platform that matters to them, in one JSON shape, with a signed webhook on every new review. Built for brokerages with several offices, property management companies, proptech and CRM tools for agents.
2 locations free. Test keys return sample reviews from every platform. No card, no sales call.
Why real estate agencies and property managers need an API, not six integrations
- Reviews of an agency land on six sites, and each office or community has its own Google profile and Facebook Page.
- Google approves API access per developer project after 60 days of verified profile, so an agency with 20 offices waits once, then connects them all.
- Facebook removed Page reviews from its API, BBB has none, and Yelp gives 3 excerpts, so those are read from the public pages.
- Apartments.com reviews of a managed community are public but live only on the listing.
Prisma measured all of this when it integrated the platforms; the per-platform rules are in the State of Review Platform APIs 2026.
The platforms, and what each one allows
| Platform | Reply by API | Connects with | Status in Prisma |
|---|---|---|---|
| Google Business Profile | Yes, once the platform approves Prisma’s access | OAuth sign-in by the owner | Coming soon: Prisma’s API access is pending |
| No: the platform has no reply API; each review links to the page where you answer | The public page address, no login shared | Live | |
| Yelp | No: the platform has no reply API; each review links to the page where you answer | The public page address, no login shared | Live |
| BBB | No: the platform has no reply API; each review links to the page where you answer | The public page address, no login shared | Live |
| Trustpilot | Yes, once the platform approves Prisma’s access | OAuth sign-in by the owner | Coming soon, waiting for the platform’s API approval |
| Apartments.com | No: the platform has no reply API; each review links to the page where you answer | The public page address, no login shared | Live |
Google Business Profile and Trustpilot will join as soon as each platform approves Prisma’s access. Until then, Prisma reads your public Google reviews from Google Maps, read only. Everywhere else the review comes with its URL and you answer on the platform.
What teams build with it
- One review feed per office or community, inside the agency CRM, with the agent or community attached.
- A webhook that routes each review under 4 stars to the office manager with the link to answer.
- Quarterly reputation reports per office across every site, from the same JSON.
One call, every platform
curl "https://api.prismareviews.com/v1/reviews?platform=google_maps&has_reply=false&since=2026-10-01" \
-H "Authorization: Bearer $PRISMA_API_KEY"Every review comes back with the same fields whatever the platform: id, platform, location_id, rating (always out of 5), title, text, author, language, created_at, reply and url. This call lists the Google reviews read from Google Maps since 1 October that nobody has answered yet; drop the platform filter and you get every platform in one list, newest first. Register a webhook with POST /v1/webhooks to receive review.created the moment a new one is synced; the webhooks reference has the payload and the signature check.
Honest limits
- Prisma reads reviews of businesses you own or manage. It is not a scraper for competitors’ reviews.
- On platforms without a reply API, Prisma can’t post for you; it returns the link and the existing reply.
- Public-page platforms are read on a schedule (every 6 to 24 hours depending on the plan), not in real time; see how often Prisma checks.
- Prisma never writes replies. Your team or your own AI writes them; Prisma publishes the exact text you approve.
FAQ
Can I reply to Google reviews of my offices by API?
Once Google approves Prisma’s Business Profile access: Google requires the profile to be verified for 60 days before the application. Until then, Google reviews are read from the Maps listing and you answer on Google; the review link is in every record.
Does Prisma read Apartments.com reviews?
Yes, read-only: the public reviews of the communities you manage on Apartments.com, with the link to answer on the platform.
Does Prisma write the replies?
No. Prisma never writes a reply. Your team or your own AI drafts it, a person approves it, and Prisma publishes exactly that text where the platform allows it.
Every review of every agency, one JSON.
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