Prisma Reviews / Guides / White label reputation management

By Francisco García Domene, CEO of Prisma Reviews · Updated Nov 2026

White label reputation management for agencies

White label reputation management means your agency sells review monitoring, replies and reports under its own brand, while a vendor runs the software underneath. You can rent a ready-made white-label dashboard (EmbedMyReviews from $99 a month, Grade.us from $400, Vendasta from $499 with a yearly contract) or build your own dashboard on a reviews API like Prisma. Either way, one thing is rarely fully white label: when a client connects Google or another platform, the platform’s own consent screen names the vendor’s app. This guide is part of our series on Google review management tools.

What is white label reputation management?

It’s a reseller arrangement. The vendor supplies the technology: review aggregation, alerts, reply tools, review requests and reports. The agency packages it as its own service, sets the retail price, owns the client relationship and does the work: answering reviews, running request campaigns, presenting monthly reports.

Agencies like it because it’s recurring revenue that fits next to SEO, ads and web design. A local business with 5 locations and 40 reviews a month needs someone to answer them, and most owners don’t want to.

What can be white-labeled, and what can’t?

This is where vendor pages get vague, so here is the honest breakdown:

The consent screen is the step clients see once, when they connect each account. You can prepare them for it (“you’ll see our technology partner’s name on Google’s screen”) and it rarely causes friction, but no vendor that uses its own approved app can hide its name there.

How much do white label reputation platforms cost?

Prices from each vendor’s pricing page, checked November 10, 2026:

A platform is faster to launch. An API costs development time once and then scales with your margins, because you aren’t paying per seat for someone else’s interface.

Should an agency use a platform or build on an API?

Choose a white-label platform if you don’t have a developer, want to launch this month, and are happy with the vendor’s features and roadmap. You’re renting the product.

Build on an API if you already have a client portal or reporting tool, want reviews next to rankings and ad spend in one report, or want a service that’s genuinely different from the next agency reselling the same dashboard. You own the product.

Prisma is the API option. It reads every client’s reviews from 84 platforms in one JSON format, sends a signed webhook when a review arrives, and publishes your team’s replies where the platform’s official API allows it. More detail on Prisma for agencies.

What does Prisma’s white label look like, exactly?

Here is what’s true today, without the marketing:

• Your brand on everything you build. Prisma has no client-facing dashboard. Your portal, your reports, your alerts and your emails carry only your name. Prisma never contacts your clients.
• The consent screen says “Prisma”. When a client connects Google Business Profile or Trustpilot by OAuth, the platform’s screen names Prisma’s app. White-label consent screens aren’t available. Platforms connected with an API key or credentials (the App Store, Google Play, Judge.me) show no Prisma screen at all.
• No sub-accounts yet. One Prisma workspace holds all your clients. You keep them apart by tagging each connection with your own client id in metadata and filtering by location. Per-client API keys and sub-accounts aren’t available yet.
• Replies under the client’s name. A reply published through Prisma appears on the platform under the client’s business, written by your team. Prisma has no AI and writes no drafts.
• Google is pending. Prisma’s Google Business Profile API access is pending, and Google’s policies limit how a developer can share that access with agencies and their clients, so the setup Google will allow may need a Google Cloud project of your own. Meanwhile, the public Google reviews of your clients’ own places are read through their Google Maps listing, read only.

curl -X POST https://api.prismareviews.com/v1/connections \
  -H "Authorization: Bearer pk_test_YOUR_KEY" \
  -H "Content-Type: application/json" \
  -d '{"platform": "google_maps", "listing_url": "https://maps.app.goo.gl/AbCdEf123", "owner_attestation": true, "metadata": {"client_id": "acme-dental"}}'

owner_attestation confirms that the client owns or manages the place: Prisma reads Google Maps reviews only for those businesses, never for competitors.

How do you price white label reputation management?

Most agencies charge a monthly fee per client location, with a setup fee. Work out three numbers:

1. Cost per location from your vendor. On Prisma’s Spectrum plan, 50 locations cost €149 a month, about €3 per location.
2. Your team’s time. Replying to 40 reviews a month at 3 minutes each is 2 hours.
3. What the client would pay elsewhere. Focused tools list $60 to $99 per location a month for the software alone, before anyone writes a reply.

Package by outcome: “every review answered within one business day” sells better than “a dashboard”.

Frequently asked questions

What is white label reputation management?

It’s a service an agency sells under its own brand, using a vendor’s software underneath, to monitor reviews, reply to them, request new ones and report results to clients.

Do my clients see the software vendor’s name?

On a white-label platform, not in the dashboard or reports. They usually do see it once, on the platform’s own consent screen when they connect Google or Trustpilot, because that screen names the app requesting access. With Prisma, that screen says Prisma.

Does Prisma offer sub-accounts for agency clients?

Not yet. One workspace holds every client; you tag each connection with your own client id in its metadata and filter reviews by location. Per-client keys and sub-accounts aren’t available yet.

How much does white label reputation management software cost?

On November 10, 2026: EmbedMyReviews was $99 a month flat, Grade.us Agency from $400 a month, Vendasta Professional from $499 a month on a yearly contract. Prisma is free for 2 locations and €149 a month for 50.

Can I reply to clients’ Google reviews under their name?

Yes. Replies on Google appear under the business’s name, whoever writes them. With Prisma, Google replies by API open once Google approves Prisma’s Business Profile API access.

Is white label reputation management profitable for agencies?

It can be, because software costs per location are low and clients pay for the work. The margin depends on how many reviews your team answers per hour and how you package the service.

Next step: see the 84 review platforms Prisma supports, and compare plans on Prisma Reviews pricing.